In a world full of exciting spirits like gin, tequila, vodka, rum and more, whisky has crafted a special place in India and is here to stay.
On World Whisky Day today, we are celebrating the most loved alcoholic beverage in India. A glass of whisky is much more than just a drink. It’s a symbol of status, legacy, culture, connection, and good times. In fact, many Indians are introduced to alcohol through whisky. I personally grew up watching my dad, uncle and grandfather sipping whisky with soda and water on Sundays, sharing jokes and snacks with a drink or two, and feeling absolutely delighted like it was the highlight of their entire week. The whisky bottle would be kept safe like a prized possession, treated with utmost care, and always promised a great evening. I believe this is true for many Indian households.
But have you ever wondered why do we love whisky so much? This World Whisky Day, NDTV caught up with experts from the Indian beverage industry to find out why Indians are so loyal to whisky, and perhaps will always be.
How Whisky Came To India And Never Meant To Leave
“Scotch whisky still dominates the Indian market and it has to do with the fact that it was one of the first entrants as a spirit that came into India,” says Minakshi Singh, CEO, Co-Founder at Sidecar, Cocktails and Dreams Speakeasy, Cafe Lungta, Bhumi Farms, The Brook, India Bartender Week.
Explaining whisky’s huge connection with India, Minakshi adds, “The British introduced Scotch whisky to India, and it was one of the first International spirits to be brought here. It became a symbol of status, success, good taste, discernment, and since then, it has stood by those pillars. Even today, our shelf is dominated by 60-65 per cent of whisky and the remaining are other spirits and liquors and wine and beer.”
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